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Golden Hour Esthetics Brand & Social Content Design
Project Scope
Brand Identity • Social Media Design • Typography • Visual Strategy • Adobe Illustrator • Adobe Photoshop
Golden Hour Esthetics is a beauty service brand built on the idea of accessible luxury, offering glow-worthy skincare without the steep price tag. I created a brand identity and social media content suite that captures the playful, professional, and empowering tone of the business.
The visual direction draws from warm, radiant hues inspired by golden hour light, paired with soft gradients and clean, modern typography. Taglines like “Find Your Glow” and “Serving Looks Without Breaking the Bank” were incorporated into branded templates and carousel layouts to boost engagement and brand recognition on social platforms.
The result is a cohesive and approachable aesthetic that reflects the client’s mission: to help clients look and feel their best while staying true to themselves (and their budget).
